Personalisation re-imagined

Bring your campaigns to life with personalised ad and video experiences that speak directly to the needs and interest of every individual throughout the customer journey

For advertisers
Achieve exceptional performance and increase return on investment with highly scalable data-driven video, social, brand, acquisition and performance campaigns
For publishers
Combine buy-side and sell-side audience data to deliver highly targeted campaigns that maximise performance and yield potential
For agencies
Create and serve powerful data-driven personalised campaigns that span video, OTT, connected TV, mobile, social and web, to exceed client expectations and goals

Proven to boost engagement by 5x

400

Increase In CTR

5

Increase In Engagement

40

Serviced Countries

90

Production Efficiency

Unlock the power of your data

Deliver highly engaging advertising and communications that relate directly to the unique interests, needs and characteristics of each one of your consumers – increasing engagement, sales and ROI at every stage of the funnel. For the first time, Cablato enables you to communicate with customers and prospects on a one-to-one basis, with an individual creative, video and social advertising experiences–that are dynamically generated in real-time to deliver to ultimate ad to every consumer without ever having to create and traffic ad versions.

Personalized Creative with Real-Time Optimization based on Data Streams.

Cablato’sVideoAI™ technology was built from the ground up for programmatic platforms. It uses proprietary decision, recommendation and rendering engines to combine multiple data points to automatically create and deliver performance-optimized dynamic ad experiences, per individual, in real-time.

Products

Cablato, video or TV, can you count on. It is a concept that has been designed to help you create, manage, and manage, creative, first-order and data-driven campaigns. . There is a unique approach to data marketing.

Video personalisation

Create and serve highly personalised video ads at unlimited scale, in near real-time. Cablato’s data-driven personalisation and real-time rendering technology has solved one of the biggest challenges in advertising today – being able to dynamically create and serve dynamic video ads across all digital channels. Supported by a logical development process and initiative video production suite, advertisers and publishers of ever scale can take advantage of video personalisation.

DYNAMIC CONTENT & PERSONALISATION

Create powerful and intelligent dynamic ad campaigns that utilise both your first party and 3rd party data streams to deliver the perfect ad to each consumer, every time. Integrate and control your data using the data processes and connectors that work for you. Whether APIs directly into your real-time booking systems, on-boarding your CRM data through a single customer ID or just capturing location and weather – Cablato has it covered.

Services

SaaS platform & creative suite
Build and manage campaigns with simplicity. Our secure cloud-based platform gives you all the tools you need to create campaigns, manage data and feeds, edit video and social video as well as manage production schedules and processes.
OTT, addressable TV & broadcast channels
Powerful, broadcast quality personalisation technology for OTT, addressable TV & broadcast channels. Integrated into existing infrastructure and controlled by broadcasters, the buy side is able to create powerful video personalisation to create relevant and dynamic campaigns which can be simply trafficked and managed.
Data & audience
Cablato is the only dynamic ad serving platform build around data and the only enterprise level advertising personalisation technology designed to enable you to use your first and third party data to deliver incredible consumers experiences and garner great financial returns. complex creative line items. Cablato does the work for you, giving you the time to focus on the things that matter.
Measurement & Insight
Gain valuable insight into the content that each consumer engaged with, which content drove engagement and which content works for each segment. Linked directly back to the impression ID and available in log-level format as standard, we help your analytics and insights teams get a deep look into what’s making your campaigns work.
Don’t have time to design and build campaigns yourself? No problem, we’ll do it for you.
Our in-house design and tech teams and world-class production partners are always on-hand to design and build campaigns. From creative conception to video production and data strategy – we have it covered.

Industry Solutions

CPG/Retail
Boost omnichannel sales and return on ad spend (ROAS) while increasing store and website visits.
Automotive
Target auto intenders and drive sales at dealer locations.
Entertainment
Drive engagement from both new and known audiences with highly engaging content that consumers can’t ignore.
Finance/ Insurance
Achieve incremental conversions and turn consumer awareness into loyal customers.
Telco
Grow subscriptions, sales and customer retention.
TRAVEL
Increase bookings and website visits with advanced prospecting, remarketing and cross-selling.
B2B Lead Generation
Mirror your B2B lead generation campaigns with dynamic creative that delivers the right message, to the right person at the right time.

Case studies

The team

Adrian Pearmund
Co-Founder & Chief Executive Officer
Alex Vernikov
Co-Founder & Chief Technology Officer
Oleg Timoshenko
Development Lead
Marc Erlich
Sales & Client Services Director
Toby Denne
Chief Operating Office
Oscar Craven
Account Lead
Sedric Sylvester
Creative Lead
Anton Virovets
Front-End Developer

Offices

Herengracht 257, 1016 BJ Amsterdam, The Netherlands
85 Frampton Street, London, NW8 8NQ United Kingdom
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